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My Green World Mobile App

Partnered with 16 local and international non-profit organisations the app will allow users to participate in real-world wildlife conservation and habitat restoration scenarios.

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Melbourne-based wildlife organisation, My Green World, is gearing up to change the way the world connects with wildlife, environmental and animal welfare issues.

The start-up organisation, launched in 2013 by Melbourne-based animal activist, Natalie Kyriacou, is preparing for the launch of a charity-backed mobile game application that will allow users to participate in real-world wildlife conservation and habitat restoration scenarios.

Partnered with 16 local and international non-profit organisations, My Green World expects to be a game changer in wildlife conservation and online activism, which will revolutionise the way people connect with environmental and wildlife conservation issues, empowering the global community while simultaneously transforming gaming culture and restoring the natural world.

"Current models of mobile games are focused on destruction and demolition, or otherwise have a strong zoo focus, glamourising wildlife in captivity. Users spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values? My Green World will educate and mobilise millions of people around the world so that they can make a difference in a fun and interactive way," says Director, Natalie Kyriacou.

My Green World's mobile game application will give users the opportunity to learn about endangered, exploited, and abused animals and environments and make donations to affiliated organisations, all while nursing their digital representations back to health in a personalised rehabilitation and environment-building centre. Each animal within the mobile application represents a real life charity. Users will also have the option to visit the partner organisation's websites to learn more about their programs.

This game truly is a change to the status quo; utilising online activism to achieve tangible results in conservation.

Kudos to Miss Kyriacou who has already sold her car and given up many luxuries to invest over $80,000 into this project.

Check out her recently launched crowdfunding campaign at: http://www.pozible.com/wildearth or visit the
My Green World website.