News

Green Lifestyle goes digital

Green Lifestyle online

Green Lifestyle magazine will redirect its publishing focus soley on digital engagement.

online-Caitlin

Editor Caitlin Howlett says that the Green Lifestyle website has the opportunity to affect immediate change and positively influence decision-makers.

- Advertisement -

Nextmedia announced today that award winning Green Lifestyle magazine will redirect its publishing focus to provide the respected, trusted, ethical information on the green sector to its readers solely online, a much greener way.

The regular printed version of Green Lifestyle magazine will be suspended while Green Lifestyle will produce a number of special editions and one-off publications on emerging green topics. The May/June issue (#50) currently on sale will be the final issue.

“We're excited about the opportunity to bring the same great information to our readers for free – and it's going to be completely paperless,” said Green Lifestyle's editor, Caitlin Howlett.

The Green Lifestyle website has a regular monthly audience of over 25,000 visitors. Reader surveys show that up to 75 per cent of Green Lifestyle readers get their information from the free website. The move to online presents an opportunity to bring the latest up-to-date green coverage to a broader audience, and to get immediate feedback on their engagement.

“The Green Lifestyle website has the opportunity to affect change more readily than the printed version, so the new site will aim to influence change on councils, politicians, and decision-makers positively for the environment.”

The current website is being upgraded to include new weekly blogs from green movers and shakers, monthly competitions for readers, a weekly e-newsletter, unique videos, a directory of Australian Farmer's Markets and green travel destinations, and a burst of unique content on all their social media. See all the Green Lifestyle social media accounts by clicking here.

“For our readers that are used to the printed version, the new site will still host beautifully-designed pages. The Green Lifestyle Guides can be downloaded and used as a practical reference for future use,” said Ms Howlett. The first – a practical guide on ‘25 ways to green-up your life’ – is available below.