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Green challenges

Thinking global and acting local, Julie Grundy takes on any challenge we throw at her.

Where do you get your eco-friendly info from?

The second most trusted source of information on climate change is family and friends.

Credit: iStockphoto

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The CSIRO has done an interesting survey on what people think about climate change. They asked over 5000 Australians to answer questions about their attitudes to climate change.

I'm particularly interested in section 2.3, on page 10. It’s about who people trust to give them good information about climate change. The most trusted on the issue are scientists, but the next most trusted overall are family and friends, especially among people who are uncertain about the causes of climate change.

To me, this is the same as this study on the increasing number of residential solar panels in the USA. It showed that a 10-fold increase in local solar installations will result in a 10-fold drop in the time between installations - meaning that people are more likely to get solar panels installed if they see their neighbours do it first.

With all the contradicting information about environmental issues in the news (when they get covered at all!) people will turn to their family and community for real support when they’ve got questions. They look around them to see how everyone else is reacting, to see which path they should be taking.

I've often said here on the G Challenge blog that the best way to get people to act in a more eco-friendly way is to lead by example. So show, don't tell...

When you see a news article or blog post that hits the nail on the head, share it with your own little group via Facebook, or on your own blog, or by email. Make sure people see you making eco-friendly changes. For all you know, they’re nearly ready to change and just need to be reassured that they’re not alone!