Communications & Media Relations Officer Greenpeace


Greenpeace Communications & Media Relations officers develop and implement communication strategies that deliver key messages to target audiences that help Greenpeace Australia Pacific to win campaigns.

As a communications expert with a background in journalism or public relations, the communications officer maintains relationships with both news and features media across print, radio, TV and online mediums. The communication officer is skilled at writing and supervising the production of materials, identifies case studies to profile, develops successful pitches to magazines and broadcast media and uses creative and innovative methods to communicate Greenpeace messages.

This position is based in Sydney as part of the Communications & Media Relations Team, reporting directly to the Communications and Media Relations Manager.

In order to advance the campaigns of Greenpeace in its mission to achieve a green and peaceful world, the Communications and Media Relations Officer will:
Work with one or more campaign teams to develop communicationstrategies for these campaigns.
Able to implement communications strategies across all Greenpeace campaigns
Advise on message development, targeting and evaluation of campaign media strategies.
Advise on communications requirements of Greenpeace events and activities
Maintain and develop relationships with media representatives, external agencies and contacts.
Write and disseminate media communication materials, including press releases, advisories, background briefings, reports, web notices, question and answer briefing sheets, press packs and other materials.
Write and distribute specific pitches to radio, TV and press and magazine feature outlets
Liaise with Greenpeace AV, Design and web teams to ensure optimal communication of campaign stories and messages Provide clear briefs to photographers, videographers and other contractors. |
Contribute to the professional development of the Communications and Media Relations Unit, especially on-line media trends and opportunities. Liaise and keep flow of information with campaign teams, communications officers and web producers. Provide media training for campaign staff as required.
Using Greenpeace media monitoring and analysis service - Monitor media coverage of campaign issues, and provide regular media analysis of editorial trends to the campaigns Attend to after hours media enquiries when rostered to be on-call. Other tasks as directed by the Line Manager.

Essential qualities and skills:

Proven achievements in national media coverage. Minimum four years experience in journalism, daily news or current affairs.
Demonstrable and detailed knowledge of media operations and contacts.
Ability to formulate and implement innovative campaign communications strategies, including features, talks and soft media Ability to develop clear and targeted messages.
Experience in evaluating the impact of media communication strategies. Understanding of the media advocacy needs of a campaigning organisation.
Ability to reliably interpret policy to respond to external inquiries quickly and under pressure.
Excellent written and verbal communication skills. Excellent editing skills. Strong computer literacy (word processing, database and internet).
Ability to manage heavy workload, multiple projects, and work to tight deadlines.
Passion for the environment and a strong commitment to the aims and values of Greenpeace.
Commitment to Equal Employment Opportunity (EEO) and Occupational Health and Safety (OHS). Willing to work on a variety of issues and to work unsocial hours as required. Commitment to teamwork. Self-motivation and able to deal with high level of responsibility.

Desirable qualities and skills:
Ability to make global and regional issues relevant nationally Ability to act as Greenpeace spokesperson as required.
Experience in media training and coaching for television and radio interviews.
Strong administration skills.
Experience of campaigning or lobbying or working with campaigning organisations Knowledge of and interest in environmental issues, especially climate change, sustainability, marine conservation or genetic engineering.
Experience in targeting new media and using social media Portfolio of published work, including opinion